I recently stumbled across this, and felt very disappointed. As a women currently studying Bioengineering, and looking forward in studying it more, this seems like a very strange way to encourage women into science. For me, personally, I just always enjoyed science more so than any other subject in school. Science feels so optimistic all the time, and I wish the European Commission had tapped into that.
A couple of blogs and news sources explored the commercial in detail:
- Scientific American: "Science it's a Girl Thing (Insert Facepalm Here)"
- Huffington Post Women: "Is 'Science, it's a Girl Thing' Sexist?"
- Jezebel: "Female Neuroscientists Parody That Embarassing 'Science, it's a Girl Thing' Video
- European Commission's Home Page for 'Science it's a Girl Thing'
What are your thoughts on this commercial?